The Patagonian Toothfish was not especially popular until it was rebranded as Chilean Seabass, which nobody could get enough of and I assume you're no longer eating it any more than you would eat panda. It's not just marketing efforts--it's the power of a better name. It doesn't even have to be a great name--just better than the original.
With that in mind: Marketing types, please rename this Indian sweet. (The chocolate variety is sometimes known as "fudgy" instead of chocolate. I have been saying it in my head for about 24 hours now.) You should be able to sell millions of pounds of it through Starbucks, since what they're already selling is sweet flavored milk. It might be tempting to just keep the name as-is and add a friendly Sanrio-style character to shill for you, but as the personally-appointed brand manager, I veto that. Even if it's a lemur.