(The title is in honor of my 10th grade gym teacher, a 4.5' tall woman with a 2' beehive, who taught me how to do the cha cha. I doubt Mizz Willkins would much like chai, unless it was iced, non-milked, non-spiced, and ten times sweeter than normal. Southerners will recognize the final result as being simply "tea".)
About a year ago, I started wondering whether I liked chai or whether I only thought I liked chai. Ordering it in cafes, it often seemed both bland and too sweet, but what I got in Indian restaurants was never bland (if occasionally sweeter than I like) and always pretty likable. I figured out that there was a specific brand--Morning Glory--that a bunch of cafes sold, which I liked. I still do like it.
But what I've found from them in shops is the pre-mixed boxed blend, and I wanted something a little more customizable, especially after reading the whole strange history of British tea companies giving tea away all over India, for several years, to create the now gigantic Indian tea market. The spices were added because spices are added to everything there--and the tea companies kept trying to lower the proportions because more spice/cup = less tea/cup. (There's also a whole thing related to caste and the type of tea cup used, which led to a few riots--it's sort of a Jim Crow story, but you should just read the book.)
There's one other reason--a minor one--that I didn't really want to suck down a couple of cups each day of the Morning Glory version: They load it up with five herbs meant to be medicinal. Because I happen to think that a great many herbs are, in fact, medicinal, I would prefer to only take them when I want them--not as an unnecessary "tonic". (The alternative, I think, is assuming that each cup of tea has unnoticeable amounts of each herb, in which case they still shouldn't be there.) It's not like I avoid the brand--I think the flavor's vastly better than the other boxed chais I've had. But until I'm convinced that I need a daily hit of astragalus to avoid diabetes, I'd prefer it not be in my afternoon tea.
I tried a few chai-spiced loose teas, and bleh--I didn't like any of them. Some whole spices were usually visible, but the taste was that of cinnamon and/or clove oil--Red Hots plus toothache remedy. Because the tea had already been mixed in with the spice, it meant that either the spices were under-steeped, or the tea was over-steeped. I was reluctantly considering going to the fussbudgety zenith of hand-blending spices and keeping a tub separate from the tea--but that would've led to a whole round of testing plus about 30 minutes of delayed gratification everything time I thought, "hmm, chai sounds good".
Then I wandered into Travelers looking for lentils and saw an interesting packet of chai, which included a bag of spice blend and a separate bag of black tea. The directions had each packet steeping for different times, and a note that the final blend could be stored in the fridge for a while. It was good--the right spice blend for me, and the steeping times seemed accurate--and duh, storing a non-sweetened, non-milky, pre-made blend in the fridge is just what I needed. A more recent trip turned up an improvement: The spice blend packet is available separately, without the tea packet, which means I can use my own preferred tea to mix with it.
My tea leaves are larger than the Travelers brand, so the steeping time needs a bit of fiddling, but in general, it's still yummy. I'm not sure why or how--let's say epiphany--but I determined that evaporated milk is part of the proper taste and texture for my ideal chai. Lastly, the tea and spice mix has to be strained through a double layer of cheesecloth, because I hate the grainy spice sludge that's fine enough to make it through my sieve. (I am not an oyster. My liquids should come pre-strained.)